European Club Merchandise

Since 2005, the world game has been revolutionised in Australia. A dream run at the FIFA World Cup for the Socceroos, the continued success of the new A-League competition and the rapid proliferation of Pay TV in Aussie households means that 'soccer' is no longer a second tier sport in Australia.

Burley Sekem is proud to have joined forces with a number of Europe's elite football clubs to put together a quality package that will finally meet demand for affordable European team merchandise.

Our list of distribution licenses for select merchandise lines includes traditional UK giants Manchester United, Chelsea, Liverpool, and Celtic, all of whom enjoy a substantial following in Australia thanks to tens of thousands of English ex-pats and extensive coverage of Premier League games on Pay TV. Italian giants Juventus have also signed on, along with emerging powers Manchester City and Aston Villa to name a few.